Most people don’t realize that the fashion industry is one of the worst polluters in the world. 190,000 tons of textile micro plastic fibres going into the ocean each year and 1 garbage truck of textile waste going into landfills every second. And it won’t change unless we all start to shop differently. But it’s not always that easy. It can seem like affordable “fast fashion” clothing is everywhere and can be very tempting. Here are some ways that you can be part of the solution towards a more sustainable future for fashion and also still look stunning doing it!
Shop for Quality over Quantity
When you make an investment in a piece it should be for something long-lasting, high quality and you should want to wear it a lot. Don’t buy cheaply-made clothes for one occasion or because it is cheap. If you invest in your clothes, they will pay you back by being by your side for much longer.
Search for Brands with Sustainable Practices
So many brands have taken the call to become better for the environment. If you do a lot of online shopping, it is fairly easy to check the brands practices. Look for brands that make their garments with above fair-pay, safe working environments and eco-friendly fabrics.
Buy Locally Made When You Can
Sometimes the things you need are right in your own backyard. Buying local is much easier than it was even a few years ago. With local artisan markets, shops and trade shows happening all the time, you can support your local economy and save the world by not buying something that has flown half-way across the world. Google “local artisans” in your area and you’ll probably be surprised at how many you will find!
Buy things that are Classic and Long-lasting over something Cheap and Trendy
“Will I wear this 30 times?” is a good way question to ask yourself before you buy a new garment. The #30wearschallenge is a slow-fashion movement that is gaining ground for all the right reasons. Don’t buy a $10 shirt for a night out that you will never wear again. Instead buy classic garments that an be worn in a multitude of ways and for years to come. Look for quality fabrics and for brands that do repairs, or guarantee their work in some way. At our shop we always say "If you rip, stain, tear or break it - don't throw it away, we can always do something for you!" We want you to have clothing for life- not a season.
Host or attend a Clothing Swap instead of Throwing it away
The first time that I looked into the environmental impacts of the fashion industry, I was completely shocked. I didn't know how many landfills are full of discarded clothing. And while donating to your local good will is always a great option - having a clothing swap party can also be super fun! Gather a group of friends together, get some hangers, a clothing rack and get everyone to bring their unwanted clothes over. I am always surprised at how many things I love and also how many of my clothes were snapped up.
Shop Vintage or Second-hand
Because there is no new production needed for vintage or second-hand clothing, it’s a great way to be environmentally conscious while still buying new things! I always feel like I’m saving clothes when I buy second-hand, not just shopping.
Buy Clothes that can be worn for More than One Season
Stop thinking about shopping seasonally and buy garments that can be worn through different seasons. Think about how the clothes you buy can be layered and how they can match up with things that are already in your closet.
Above all, it is a shift in mindset. We've been convinced that in order to look and feel good that we need to buy new shiny things and stay trendy. It simply isn't true. Find styles that look good on you, make you feel confident, are ethical and are good for the earth. Trust me, if you do that - you'll not only be a part of the solution - you'll also look good doing it. ;)